Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Calm.com - Michael Acton Smith tells the story behind Calm, Moshi Monsters and Mind Candy,

Secret Leaders with Dan Murray-Serter & Chris Donnelly

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Exiting the E-commerce Business and Starting Purplex City

In this chapter, they discuss the possibility of exiting their e-commerce business and the challenges of selling products in the era of Amazon. They also talk about their involvement in the business as well as their next project, Purplex City, which was inspired by a treasure hunt book they read when they were young. They explain how they raised money for Purplex City and the ambitious nature of the project.

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