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739: Where the REAL Money is Made in Multifamily (Asset Management 101)

BiggerPockets Real Estate Podcast

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What Makes a Good Leasing Agent?

The best leasing agents I've seen are ones that are able to, like a bit of a drive and they're somewhat financially motivated. A stellar next level leasing agent is someone who can do Instagram posts for your property as well as take ownership of Google pin drop of the social media assets your property has. So speaking of social media, we were doing a weekly call with one of our property management teams and I asked, so what did these leases come from? They go, this one, this one came from these two came from TikTok. What do you mean these leases came from Tik Tok? Oh, yeah, I do all these. She turns out multiple times a day, she puts

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