2min chapter

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#57 John Bogle: Stay the Course: The Story of Vanguard and the Index Revolution

Founders

CHAPTER

The Rise and Fall of the First Index Fund

When the IPO closed on August 31st, 1976, it was a complete flop. It produced about $11.3 million of investor capital. The apologetic underwriters suggested that we cancel the offering and return the money to the investors. This is such a bizarre response from his competitors too. Broke firms flooded Wall Street with posters illustrated by an angry Uncle Sam using a large rubber stamp to cancel the index fund stock certificates. What a bizarre marketing tactic. Help stamp out index funds.

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