Phyllis Schlafly and Barry Goldwater Vowed to Get the White People's Vote

Phyllis Schlafly and Barry Goldwater were virulent anti-integration crusaders. Their ideal constituency was white men and white women, says Julian Zelizer. In 2012, after Mitt Romney's defeat, the Republican Party conducted an autopsy to determine why they had lost. That autopsy advised them to seek to engage with black and Hispanic voters more effectively.