4min chapter

Simplifying Complexity cover image

In conversation with Rory Sutherland - Part 1

Simplifying Complexity

CHAPTER

Exploring Restaurant Ecosystems and Bee Behavior

Delving into the trade-off between explore and exploit strategies in bee behavior and animal foraging, using examples from McDonald's and American diners to highlight the importance of self-correcting feedback loops and the dangers of short term rationality.

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