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Portland Leathergood's Groupies
We were very fortunate that there was already a group dedicated to another brand, which I'll probably have a name just for the sake of it. So we started to build what was essentially like a forum board in the comments section of our advertisements. Long story short, they eventually kicked the other brands name and identity out of the group. This is all organic, by the way, we had nothing to do with this. And it just became the Portland Leathergood's groupies. We then launched our own Facebook group early in early last year, March, 2020. Since then, it just has exploded. Members and the conversation in there is just wild. That community comes off the back of what