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Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)

Infinite Loops

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The Barbarous Trisan Effect

Trying to police speech may result in very bad unintended consequences. If you change the tax system, we become acclimatized to it. The attempts to police language result in what's called in behavioral science, the barbarou strisent effect. This is a fundamental question, all problem solving in government is legislation. First, economic insentin,. Second, persuasion. Third, ad status conversations, as i said, are legalistic or economic. They're not about, why don't we just make this nice? And i mention, if you go blobloblan janet yellon, that's high status conversation. In a board, you suall be talking about compulsion and

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