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Boxes and Lines

CHAPTER

The Difficulty of Onboarding Bands and Companies

John Sutter: How do you get companies or bands in your example to embrace something like this? It's very pertinent to the whole Taylor Swift debacle, nobody could get tickets even in her fan club that would alleviate that issue. To me, it's education. People only think of like the scams, the hacks. They think about all the negative press,. But it reminds me of early age internet, like 1996 AOL and people are like, what are you doing on internet? Why do you need to internet?

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