Where Are We With Cell Based Meat?

It is very interesting to know that most of the people who are buying these alternative protein products are also still eating meat. They haven't radically changed their lives, but they're showing that they either want to or just are interested in eating differently. And could easily be incentivized to just eat in a truly benign way if the products simply arrived in the stores y. That's the theory of changeis just making it easier and easier for people to make decisions that aline with their values. But we do, i think, have to meet people half way. Its the same reduction, and yet it doesn't have the ethical purity of changing your status as an eater.