S20E2 *Minisode* - Mapping content
unbillable hours - a podcast about better professional services marketing
00:00
How to Map Out Your Journey
The first thing you need to do is just plot out your entire journey, like plot the whole thing out. It's not as simple as just saying, let's go map it. The finer point around the pain points is who has that pain point at the point in time and how they're going to deal with it. I don't know, do you want to give some examples for what types of content typically you need on each of the stages? We could right. Stop me if you think that's what he thinks.
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