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The Importance of Having a Good Content Strategy
Having those themes is super key. How many folks don't have that upper level message alignment around that? So often we just want to drill right into, hey, we should be posting more on social. Well, okay, but what about, you know, if you have your execs or your company page or whatever, talking about all these things and you don't have a strategy built around it, that's when stuff goes kind of haywire. I'm curious for you, what are you seeing as the more better performing pieces of content for you? And how do you work that blend together when you're building out the strategy?