A Neuroscientist and Marketer walk into a bar: Neuromarketing and the hidden ways marketing reshapes our brains with Matt Johnson and Prince
This Anthro Life
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Is There a Balance Between Specific and Ethnographic Research?
There's always this balance between trying to dive into the weeds on something very specific and potentially esoteric. And then the other side of that, which is trying to really identify what are the universal truths insofar as they exist. If you're diving into just one of these universal truths, then you get very reductionist about it. You have all of this beautiful, wonderful nuance and variability and diversity that you're completely glossing over. There needs to be sort of a balance there between the really, really specific and esoteric and then trying to extract the universal principles there as well.
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