Google Analytics - How Do You Know Where Your Traffic Is Coming From?

If you have your conversion rates from your gubelads to your web sit dialed in, you can start predicting and dictating how much business you want in the next week. So number one, you can track through google analytics and google ads, where all your traffic is coming from. But be it social media, referrls from other web sites and back links, s c o straight from organic as the guble analytics tells you exactly. What do you see is still some of the biggest mistakes companies make when they're trying to balance local versus organic verses paid.