The problem is not simply to politics. The reason it's so much more important is that macdonalds, for example, acomizing to their and by the way, this omite, but this one's at dusy. In their internal documents, macdonald's executives refer to their customers as usurs. I wassa, that's a place to say that a lod guys. So we are in this world of a hyper vigilance about the way words sound. We're not there yet. But when you look at the current theme that world democratic, i have been advocating is bild back better. What the funk does that mean? I don't know.