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Streaming Wars
Celebrity now has so many different levels, the way celebrities can monotizer. The apex level is creating a multi dimensional enterprise that is truly a reflection of your creative person. And when you see these celebrities create this kind of horizontal expansion into fashion, into art, into music and even into collectables, i think that's the apex level. By the way, by the way, cardashini came all this way, the pioneer of cardashini comes to mind.