Between about 23 and 25 is when everything breaks in a start up. This stage, you should know everything that's going on. You are in a race to capture this new market. And advantages accrue to the number one player. They always do. Even if there’s not network effects in your business. I'm just having more people a can build products faster,. That generates more revenue, that attracts more financing, that allows you to hire more people so there's all these kind of fly wheels and cycles.