E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More
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Q4 Holiday Marketing Strategies
This chapter focuses on Q4 planning for businesses, emphasizing demand creation and revenue expectations during the holiday season. It explores consumer shopping behavior, marketing strategies, and the importance of stock availability to leverage increased holiday interest, while discussing challenges related to conversion rates and advertising dynamics. Additionally, it highlights how external factors, like political events and social media, can influence advertising efforts and consumer sentiment during this crucial sales period.
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