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Episode 50: Apple - Beats

Acquired

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Beats by Doctor Dray Studio Headphones

Hugh Jackman: Beats by doctor dray is a unique marketing channel that other people just couldn't possibly have totally, i dondn't even think. The company puts the head phones in the music vidios all the artists on an inner scope. They're featured on the albums of ito, on the videos of all these other artists. And next thing they know, the n v th basket f us basket vall team shows up for the olymphics in shanghai wearing beats.

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