How Do I Do Better in the Marketing World?

Shawn Hymel spoke to us about creating education videos and written tutorials; marketing by and for engineers; and bowties.

You can find Shawn teaching FPGAs, RTOSs and other interesting topics on Digikey’s YouTube channel. Shawn also has two embedded Machine Learning courses on Coursera (free!). 

Or start at his personal site: shawnhymel.com where you can find written tutorials like How to Set Up Raspberry Pi Pico C/C++ Toolchain on Windows with VS Code.

Shawn talked about Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity by Rita Gunther McGrath and Ian C. Macmillan. He referenced  Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée A. Mauborgne

Elecia enjoyed The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness by Jason Barron

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Transcript