Establishing Strategy and Kill Criteria for Startup Success

Today, we're digging into the mailbag to answer some common questions. We hit on how to actually commit to a startup idea when you aren't confident it'll work (featuring the Discipline + Strategy Levers), the most frequent advice I give (feat. Monkeys and Pedestals and Sell the Position), and a question on the startup decision - should you do a thing that'll take 10 years? 

• Tacklebox
• Good Strategy Bad Strategy
   

00:30 Mailbag
01:53 Question One: How to Commit to an Idea
03:57 Discipline - Levers and Hooks
05:42 Marathon Programs
11:30 Strategy - Where to Run
19:00 Smooth Jazz
19:21 Question Two: The Key Stories
20:22 Monkeys and Pedestals
23:00 Sell the Position
25:07 The $10K Prompt
25:53 Question Three: How Old Will You Be?