The Voice of Content, You Know?

Sally Kohn: I think people don't really understand how valuable it is to have a voice that relates to other people. So when we broke the business down, we kind of broke it down into this model that we call like the newsletter engine. The idea is basically you have like these growth funnels that filter attention down into your monetization strategies. But underneath all of that is what we call the product level. And the reason it's at the very bottom is because it is a foundation of everything. It makes up the things that make the experience of your newsletter or whatever media company you're building unique.

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