Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
What It Means: A Forrester Podcast
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Transforming Online Shopping with AI Integrated Search
This chapter explores how AI integrated search engines could revolutionize online shopping by enhancing the consumer experience through streamlined purchasing processes. It also examines the risks brands encounter, including catalog management, data privacy, and the commercialization of AI search tools.
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