What's the Impact of a Contractor's Focus on the End Product?

A remodeling contractor that i have worked with for years was your typical business. They did whatever, you know, somebody asked them to do and built a pretty decent business. But it kept em kind of on a treadmill. So we got them to narrow their focus on that type of project,. On that type of customer. And about 75 % of their business comes by way of referal and repeat customers. It basically took them from one of 50 contractors in their community to to day bar i like, not even comparable, number one contractor, remodling contractor in their community.