The Rise of Premium Leisure Travelers

Premium leisure travelers don't travel on an annual basis the same way corporate travelers do. They're going to be more price sensitive on the airline side of things, Scott says. Delta didn't start seeing the growth of quote unquote premium leisure traffic until they started bringing the price down of first class seats. Ben: This is really all about price. Sure, I'd love to be in business class but not if it's eight or ten thousand dollars out of my pocket.