Understanding the Evolution of Retention Marketing

In this episode, Jimmy Kim, an expert in affiliate marketing and the co-founder of Sendlane, shares insights on mastering email marketing to boost your business! He discusses the creation of Sendlane and the problems it solves in the market, mainly allowing businesses to keep all email and SMS marketing in one platform! Jimmy discusses the significance of customer retention and repeat buyers, the importance of segmenting your audience and targeting engaged customers, and the importance of understanding customer behavior and product cycles.

📜 Evolution of Email: Changes in Gmail and Yahoo are driving the need for authenticated sending, one-click unsubscribe, and a shift towards technology to enhance email marketing.

🚀 Evolution of the Business: Jimmy Kim’s journey from the car business to digital marketing, affiliate marketing, and launching Sendlane speaks to the ever-changing landscape of business.

📊 Customer Experience: The importance of providing a unified email, SMS, and reviews platform to enhance customer experience and boost retention marketing.

💼 Team Building: The emphasis on hiring experts, setting performance standards, and creating a culture focused on performance and results within the organization.

📲 SMS Evolution: The impending evolution and impact of RCS (Rich Communication Services) on SMS, as well as the importance of using SMS strategically to enhance customer engagement.

0:00 - Intro

​1:26 - Jimmy Kim shares his background and how he fell in love with affiliate marketing.​

2:34 - Jimmy Kim talks about the creation of Sendlane and the problem it solved in the market.​

5:12 - The importance of having all email and SMS marketing in one platform.​

8:01 - The significance of customer retention and repeat buyers.

11:02 - The importance of segmenting your audience and targeting engaged customers.

14:01 - The challenge of balancing quality and quantity in email marketing.​

16:00 - The role of email in the customer conversion cycle.​

18:18 - The importance of understanding customer behavior and product cycles.​

20:01 - The benefits of using email and SMS marketing for businesses.​

33:10 - The importance of spreading your message and continuously talking about your product in the fast-moving internet landscape.​

34:24 - Jimmy discusses Sendlane's new product, which focuses on forms, quizzes, and surveys to enhance the customer experience.

​35:09 - The importance of using email marketing to drive customer retention and loyalty.​

36:47 - The challenge of balancing quality and quantity in email marketing and the importance of understanding customer behavior.​

37:25 - Jimmy discusses the need for SaaS companies to evolve and adapt to the changing market.

​41:30 - The importance of building a strong customer support and communication system.​

45:11 - The importance of testing and optimizing ad creatives to maintain their effectiveness.​

47:21 - The significance of segmenting your audience and personalizing your messaging.​

53:02 - Jimmy discusses the potential of SMS marketing and the evolution of communication channels.​

1:02:11 - The importance of considering the cost and value of different marketing tools and strategies. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc