How to Position Your Product for Success

The fourth choice is about positioning. This is something again, you know, developers struggle with. What happens is we as humans make sense of the world by having boxes and containers in our head. Not only do you want to make sure that you are in the right container in customer's head, but you want to made sure that your product is the one that gets placed in the container. So associate and differentiate. The fifth choice on pricing was raising prices at $30,000 ACV. And earlier they were struggling with $2,000ACV conversation and this repositioning helped them close deals.