How Many Voters Are You Targeting?

NC political operatives have access to a voter file that indexes every voter on a scale from 0-100.  Your Facebook likes, Instagram shares, iTunes purchases, grocery store purchases, and more, constantly update your file and informs political candidates and PACs on what kind of messages will get you to the polls.  

Dan Crawford leads the political work for the NC League of Conservation Voters and he sits down with Skye and Brian to explain how the voter index works.  Dan is married to Democratic Sen. Sarah Crawford, who sat in on the podcast interview.  It's an informative and fun discussion that delves into their family life and a 2014 attack ad aimed at the political couple.  

Also, early voting begins in North Carolina, campaign finance reports filed, tragedy hits Raleigh, a Moore v Harper court update, and Governor Cooper and Senator Berger duke it out in a national magazine article.  

Plus, Tweet of the Week, a Do Politics Better visit to the NC State Fair, and more.  

The Do Politics Better podcast is sponsored by New Frame, the NC Travel Industry Association, and the NC Beer & Wine Wholesalers Association.