The Three C's of Millennial Entrepreneurship

I really enjoyed your three C's creation connection and contribution. I was wondering if you could just talk a little bit about that because those, those three things on their own are extremely rewarding to do. And so the first is creation and people will ask, what's the most important skill for entrepreneurs? But before any of that, like, this is the skill of creation,. In terms of connection, how are you communicating that with your customers? Or is that that add on Craigslist? Is that some, you know, Facebook group forum? The third one is giving back in a kind of a nonprofit sense but in the business sense, it's just like, who are you helping, right?