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David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee

Guy Kawasaki's Remarkable People

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Is Life Passing Harley-Davidson By?

People are not buying motorcycles anymore, and millennials aren't buying cars at all. So has life passed Harley-Davidson by? Even with the brand in the community. That gets back to my concept I've been dealing with for a long time called relevance. And that means you're credible and visible with respect to a category.

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