Ep. 125 Your Google Performance Max Update (For 2023) With Brett Curry and Molly Pittman
The Smart Marketer Podcast
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Performance Max - You Don't Need to Be Right
Brett: A lot of quote unquote experts are gurus. It's like they need to be right. You just want to know the truth. I'm like, prove me wrong. I hope I'm wrong. When the data changes, you change your mind, right? Like it's just, that's just the way it goes. Performance max has just been stellar. Greg, Korea has changed his tune. Change my mind. I need to get like a performance max teacher, like a PMAX one me over. Brett: This makes me respect you even more because you don't need to beRight. Steve Jobs wasn't always right. He was because he was willing to
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