Rebranding as 'Customers': A Shift in Humanitarian Service

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This chapter explores the rebranding of a global humanitarian nonprofit organization, focusing on their shift from referring to the people they serve as refugees to customers. The rebrand not only enhanced their service delivery and crisis response, but also fostered growth and empowerment for those they were helping.

As we settle into 2024, the Masters of Scale team reflect on their favorite moments from the past year during which host Reid Hoffman sat down with inspiring and iconic leaders across the business world. They explored numerous entrepreneurial lessons including how to make your networking more impactful, evolving your creative process, and keeping ideas simple and adaptable. Featuring guest appearances from Ron Howard, Daymond John, Reshma Saujani, and more.

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