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3min chapter
Highlights to inspire your 2024
Masters of Scale
Rebranding as 'Customers': A Shift in Humanitarian Service
This chapter explores the rebranding of a global humanitarian nonprofit organization, focusing on their shift from referring to the people they serve as refugees to customers. The rebrand not only enhanced their service delivery and crisis response, but also fostered growth and empowerment for those they were helping.
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Listen to the best highlights from the podcasts you love and dive into the full episode