Is That a Good Idea?

Marketing is not just a cost center, it's an opportunity to be revenue focused and obsessed. Some companies are fearful of being greedy while others are willing to invest in new channels that will grow over the long-term. A recent stackin live podcast shared a quote by Mark Zuckerberg: "If you can't make money from your customers, you don't have any business." The data point might actually be the right thing to do at this time.