286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79
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The Life Cycle of Lead Generation
Bassom: "We don't use the life cycl stages. The way that we look at is you basically you got maybe four total buckets" He says it's in an old world of driving low intent leads through a pushing them through a linnier funnel. Bassom: "It would just waste a ton of s t r and salespeople's time."
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