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2min chapter
[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025
Perpetual Traffic
Optimizing Advertising Metrics for Effective Funnel Management
This chapter emphasizes the role of standard events in Meta advertising, particularly the value of metrics like landing page views and view content. It discusses how these metrics inform funnel progression and revenue generation, advocating for strategic tracking of user interactions to enhance advertising effectiveness.
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