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How do PE firms differentiate themselves?

Private Equity Funcast

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The Importance of Focus in the Technology Market

If you don't have some sort of focus that you can articulate into a cohesive sentence, that's probably going to be a problem. Over 50% of the funds in the lower middle market are still generalists. The size of your fund could be a differentiator to some degree, but I think that alone is not enough.

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