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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
The Alternative Is Looking at a Dark Wall
Italian trains are wacko, cheap sometimes. But this is the maddest thing. They've mounted projectors on to the outside of the train that project adverts on to the inside of the moving wall as you go along. You know, ifif you started projecting over building walls and projecting over views of the thames valley, i'd get a bit pissed off about it. It's actually advertising performing a mild public service. Ini o degree, what do you think about insulate britons campaign? Oh, crie, i have to say that there is often a problem with perfectly well intentioned movements. So in other words, electric cars may actually benefit humanity
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