469: Unlocking The Mailbox - Answering Questions for Bruce
Unlocking The Magic: Talking all things Disney Parks, Universal and Cruising
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Disney vs. Universal: A Tale of Two Brands
This chapter explores the contrasting social media strategies and branding of Disney and Universal, emphasizing the need for a more playful engagement from Disney. It delves into the storytelling strengths of both companies in their theme parks, along with tips on authentically integrating intellectual properties. Additionally, the speakers share personal experiences about food offerings and memorable visits to Disneyland, illustrating their deep connection to the Disney legacy.
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