RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
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How Does the Demand Get Captured?
The pipeline source would be ABM intent we took intent data from the website, but then the sales team went outbound and we got a meeting that converted into pipeline. And so it truly conversely if we had that same person on the website and they came in and they said I want a demo, then that would go directly into the demo category. It's literally last touch pipeline source what was the source that someone converted on to get them into pipeline. So this is not an edge, this is notan attribution strategy this is identifying how did the demand get captured.
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