The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

492. Prioritizing Monetization: Beautifully Simple Pricing, AI Models for Profitable Growth, and Guardrails for Freemium and Expansion Tiers (Madhavan Ramanujam)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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From Monetizing Innovation to Scaling AI Startups

Madhavan outlines his monetization background, why he moved into VC for early-stage AI, the new book Scaling Innovation, and warns founders about the 20/80 trap and the importance of choosing the right pricing archetype.

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