In this episode of Owned and Operated, we sit down with Brandon Schlicter—better known as Investment Joy—to uncover how a small-town Ohio entrepreneur built a multimillion-dollar business portfolio by mastering real estate, laundromats, car washes, and commercial roofing.

Brandon shares how his upbringing on a farm and early family struggles forged his hustle mentality. After getting his start in logistics and real estate, a single viral laundromat video catapulted his online presence, opening doors to massive business opportunities. Now, with a powerful social media brand and diversified service operations, he reveals how to scale a business empire while staying grounded in family and personal values.

This conversation explores Brandon’s tactical acquisitions, mindset for growth, and how he’s building a team and culture that supports big ambitions. He also offers candid advice for entrepreneurs navigating the early grind and looking to align business models with long-term vision.

🚨 In This Episode, We Cover:
🔹 How Social Media Launched a Service Empire
🔹 Turning Viral Views into Real-World Revenue
🔹 Strategic Acquisitions: Roofing, Laundromats, and More
🔹 Building Complementary Partnerships for Scale
🔹 Balancing Business Growth with Family and Life
🔹 Advice for Entrepreneurs from a Rural Hustler

🌐 [ownedandoperated.com]

🎙️ Host:
🗣️ John Wilson
🎙️ Guest:
🗣️ Brandon Schlicter (Investment Joy)

💼 Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.

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