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Unlocking Sales Success: Creativity Over Volume with Mark Kosoglow - The Transaction - Ep # 20

The Transaction

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Balancing Marketing Strategies: Inbound vs. Outbound

This chapter examines the challenges and effectiveness of inbound and outbound marketing strategies, focusing on the need to prioritize the buyer's experience over traditional metrics. It highlights innovative sales approaches, including collaborative tools that foster deeper relationships and genuine qualification in the sales process.

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