Tetragrammaton with Rick Rubin cover image

Bob Pittman

Tetragrammaton with Rick Rubin

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The Birth of a Marketing Phenomenon

This chapter explores the strategic hurdles of getting MTV on cable networks, highlighting the innovative approach of leveraging consumer demand. The iconic campaign featuring 'I want my MTV' serves as a turning point that galvanizes viewers to advocate for the channel, reshaping marketing tactics in the process.

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