A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
Sweathead, A Strategy Podcast
How to Win an FeK Study
Winning an FeK study is a good training tool for strategies starting in the business. Winning one means you need to be super sharp with the language and also find those specific aspects that feels unique to the brand. The second thing is integration piece look on an Fe you need to bring together how the creator story came to life. You need to talk about why you choose that channel plan to bring it to life as well.
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