The Importance of Patient-Centered Design

About Susan Manber:

Susan Manber is the Chief Patient Officer for Publicis Health. 

Sue Manber’s life and life’s work are inextricably linked. After beating cancer as a single mother, Sue returned to work with an intimate understanding of the patient experience and an acute awareness of her many privileges in her surviving a rare and aggressive cancer diagnosis. Now, as the communications industry’s first Chief Patient Officer, Sue advocates for more equitable patient experiences and is deeply committed to using her privilege to give a voice to those without one. 

Things You’ll Learn:

• Informed patients drive better health outcomes. 
• Humankind is now being overwhelmed with data, but very few insights. 
• Patients have outside lives from their diagnosis. 
• 95% of human decisions are made based on emotions. 
• There are 3 C’s to equity-centered design: Clinical Trials, Commercial Marketing, and Community Health. 
• Retail Pharmacy is becoming the front line of primary care. 
• People want to be cared for by people who look and feel like them and understand their cultural sensitivities and nuances.
• 20% of America do not have a primary care physician. 
• 50% of millennials do not have a primary care physician.
• Early intervention is critical to saving lives. 

Resources:

• Connect with and follow Susan on LinkedIn.
• Follow Teva Pharmaceuticals on LinkedIn.
• Visit the Publicis Health Website.
• Read Atul Gawande’s piece about Costa Rica’s life expectancy in The New Yorker.