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186: The Brand of Your PMO

PMO Strategies

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How to Answer the So What Question in a Portfolio Management Conversation

Do you have a clearly defined list of services and how do you talk about those services? Do you use the two magic words that answer the two word question? You know what that question is? So what? Every service you create, everything you do, every output you're driving to get to those outcomes needs to have a so what. That's so what is tied to the outcomes and the impact you're making for the organization.

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