Apple's Reluctance to Make Their Products Fun

The colors are close, like on the eye paddele, close to the ipad of air. Why would n ipad not be vivid? That's the part that gets me. And again, maybe it's just because they're out of sink, but i don't understand why. You can buy a pupe lipat if you want, say, purple on theit ya nis purple on the box,. I dontunderand apples reluctance to make their products fun.