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The Challenges and Opportunities of Social Media Companies
I do think they're going to have to focus more on building up customer service and press relations. I saw somebody tweet, what happens when this becomes a super app and you are having a problem with your balance and your X account, you don't want to get a series of poop emojis back. That can be very funny then. And there's a lot of lessons to be learned from other US-based social media companies,. AKA Facebook, they tried to go really heavily into payments, right? With their Messenger app, there was a whole issue around that. And I think they're trying to get into e-commerce for Instagram.
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