I always love how you bring it back to that because the central messaging on behavior change is also when you tell people to not do something at all. There's a whole group of people that don't listen to podcasts that are not going to pick up a book and that are working two or three jobs a day just to survive. They're just looking for these simple things that are there. And as we know, heading in the right direction is a big part of the process.

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