John Liszt is the former chief economist of first uber then lift. His latest book is how to make good ideas great and great ideas scale. He talks about five reasons why there's a voltage effect, or what happens when we go from small to large. We'd love to hear from you to days, june 20 third, 20 22. Go to econ talk dot org where you can subscribe, comment on this episode and find link information related to today's conversation.