How I Built This with Guy Raz cover image

Sierra Nevada Brewing Company: Ken Grossman

How I Built This with Guy Raz

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From Homebrew Dreams to Brewery Reality

This chapter explores the speaker's transformation from operating a small homebrew supply store to pursuing the ambitious goal of starting a commercial brewery. It details their challenges in securing funding and the extensive research they undertook to understand the brewing process, highlighting the supportive relationships in the craft brewing community. The chapter captures both the sacrifices made and the resourceful efforts taken to overcome obstacles, reflecting the emotional and financial struggles inherent in launching a successful brewery.

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